TARGET X LILLY PULITZER

Target kicked of its summer collaborations season with a partnership with heritage brand Lilly Pulitzer, known for its prints, patterns, and resort-chic aesthetic. Lilly Pulitzer’s motto was “Life is a party” and in that spirit Target wanted to throw a party where everyone in America was invited.

We created custom invitations in Vogue and other publications to build buzz for the partnership and an epic party film with an eclectic celebrity guest list and a giraffe thrown in for good measure.

Director: Filip Engstrom