Services
Creative Direction, Brand Platform and Concept Development, Creative Strategy, Art Direction, Photo editing and research, Brand Identity and Rebranding, Branded Content Development, Film and Photo Production
Selected Clients
Target, Old Navy, Chase Sapphire Reserve, One and Only Hotel Group, Virgin Voyages, Harrys, Bravo TV, CBS TV, Banana Republic, The Richard Avedon Foundation, J P Morgan Wealth Management, Honest Beauty, Honest Baby,Sephora, H and M, Farfetch, J Crew, Michelob Ultra, Tanqueray, Net a Porter, Peloton, Bergdorf Goodman, FEED, Anthropologie, William Sonoma Home, Dockers, Eddie Bauer
Agency Clients
Chandelier Creative, Mother LA, Mother NY, BBDO, Lucky Generals, Wednesday Agency, Zambezi, Mythology
Lena was born in Australia and grew up in Hong Kong. She came to America to attend RISD where she received her BFA and then went on to receive her MFA from the School of the Art Institute of Chicago.
Lena started her career with The Wall Group as a production designer before transitioning to her role as creative director.
It is this deep knowledge of both sides of the creative process, and her longstanding network of industry connections that make her a compelling creative partner and collaborator.
Since 2011, she has creatively led work for a wide variety of brands, with a focus on fashion retail, travel, beauty, and entertainment in both the mass and luxury spectrum.
Lena spent 5 years creating award winning campaign work for Old Navy, making the brand relevant to a contemporary audience. For the company’s entire TV, social and digital brand portfolio, she collaborated and worked directly with some of the most celebrated comedic talent including Melissa McCarthy, Amy Poehler, Julia Louis-Dreyfus, Fred Armisen, Carrie Brownstein and Amy Schumer.
Other creative collaborators include directors Wayne McClammy, Roman Coppola, and Canada among many others.