OLD NAVY HOLIDAY X FRED & CARRIE

Continuing Old Navy’s strategic partnership with celebrity comedians, the brand teamed up with Portlandia’s Fred Armisen and Carrie Brownstein for Old Navy’s holiday campaign.

We tailored the creative to true Fred and Carrie fashion, telling the story over multiple scenarios of two people who just don’t seem to get Christmas but understand that Old Navy is the way to solve all their Holiday problems.

In addition, we also created a much-watched and talked about mock haul video for YouTube featuring Fred showcasing all of his Old Navy Christmas purchases.

Director: Wayne McClammy