OLD NAVY HOLIDAY X AMY SCHUMER

For Old Navy’s holiday campaign, we continued our celebrity partnership with Amy Schumer, who, playing herself, is terrible at Christmas. Luckily, Old Navy has all her gifting needs, even if she does really want to keep everything for herself in the end.

In addition to a broadcast campaign, we also created a much celebrated social short-form content series,featuring Amy’s sister, Kim, who as her assistant fortunately finds gifts for everyone on Amy’s list at Old Navy.

Director: Wayne Mcclammy