Lena is a conceptual Creative Director specializing in creating comprehensive brand stories.

Lena was the creative lead for Old Navy’s dramatic turnaround, making the brand relevant to a new contemporary audience and helping it to become profitable again. She oversaw the retail brands work over a 5 year period, collaborating with some of the most celebrated comedic talent on their entire TV and Digital platforms. She worked directly with Melissa McCarthy, Amy Poehler, Julia Louis Dreyfus, Fred Armisen and Carrie Brownstein, and Amy Schumer to create the most talked about campaign work for the brand.

Lena also creatively led work for Target, Harry’s, Bravo TV, One and Only hotels, and concepted the launch of Virgin’s new cruise line and Google’s new modular phone.

She also worked on projects for J Crew, William Sonoma Home, The Richard Avedon Foundation, Anthropologie, Banana Republic, Farfetch, Net-a-porter, Bergdorf Goodman, Belstaff, FEED, Dockers, Eddie Bauer and Pepsi.

Lena was born in Australia but grew up in Hong Kong. She attended Rhode Island School of Design where she received her BFA and earned her MFA at School of the Art Institute of Chicago.

Lena worked as production designer represented by The Wall Group for 10 years for a multitude of fashion and editorial clients before transitioning into her role as Creative Director.

She has collaborated with a roster of renowned directors and photographers including Wayne McClammy, Roman Coppola, Canada, Phil Morrison, Jonathan Krisel, Greg Kadel, Sebastian Kim, Simon Burstall, Mei Tao, and Matt Jones.